IMEX 2018 Took Place at Messe Frankfurt, Germany
One of the world’s largest exhibitions in the meeting industry IMEX 2018 took place in Frankfurt am Main, Germany. Russia was represented with its own booth called RUSSIA OPEN TO THE WORLD. Bashkortostan Republic co-exhibited together with other members of the Russian team. Chairman of Bashkortostan Republic State Committee on Foreign Economic Relations Mr. Ruslan Mirsayapov led the delegation from Bashkortostan.
The exhibition proved that the modern event industry market needs new destinations for international business events.
RUSSIA OPEN TO THE WORLD national exposition garnered tremendous attention from industry professionals, buyers, international events organizers and industry media journalists.
Russia has experience in holding large business and sporting events, has rich resources and offers a large selection of places with developed infrastructure. The industry specialization in Russian regions represents additional incentives for foreign customers, event organizers and international associations. Bashkortostan team pointed out in their presentation for IMEX 2018 participants, that the republic will host the World Folkloriada in 2020 and the Apimondia Congress of the International Federation of Beekeeping Associations together with the ApiExpo exhibition in 2021. Every year, Bashkortostan organizes the GAS – OIL - TECHNOLOGIES Exhibition and Russian Petrochemical Forum, and a number of important events in agriculture and medicine.
More than 1000 event industry professionals visited RUSSIA OPEN TO THE WORLD stand. They came from Azerbaijan, Australia, Brazil, Great Britain, Germany, Greece, Georgia, India, Spain, Italy, Canada, China, Mexico, New Zealand, Poland, Portugal, USA, Czech Republic, etc.
The Consul General of the Russian Federation in Frankfurt am Main Alexander Bulai and the Trade Representation of the Russian Federation in Germany visited the Russian booth. The distinguished guests noted the importance of the event and the need to develop business contacts with key sectors in Germany.
“Representatives of major companies and international associations showed great interest in the Russian regions participating in the exhibition, and Bashkortostan is, of course, among them. There were productive negotiations with preliminary agreements on cooperation reached. Our team held several interactive presentations on region's potential to host congresses, conventions, exhibitions and other events. We also offered several master classes. Bashkortostan delegation members held more than 70 talks and meetings with representatives of leading MICE agencies, corporate customers from Russia, CIS countries, Europe, Asia and America," noted the director of the Bashkortostan Convention Bureau Mr. Nikolay Fadeev.
More than 300 visitors to the booth participated in the lucky draw. The winners obtained coupons for accommodation and conferencing in Ufa hotels Sheraton, Hilton, Holiday Inn and Azimut. Participants gave credit to the famous Russian hospitality and expressed their desire to meet again at international events in the Russian Federation.
Bashkortostan Convention Bureau would like to thank Turkish Airlines, as well as numerous local Bashkir companies for their effective support and professionalism.