IBTM results: Bashkortostan is one of the leading regions of the Russian congress industry
On November 30 the largest international forum and exhibition on the congress events organization IBTM World has finished in the Fira Exhibition Centre, Barcelona.
On the first day, the “RUSSIA OPEN TO THE WORLD” stand held event capacities presentations of the leading regions of the Russian event industry of Moscow, St. Petersburg, Bashkortostan Republic, Tatarstan Republic, Sverdlovsk, Tula and Kaliningrad regions.
Bashkortostan Republic represented by the Bashkortostan Convention Bureau and the Bashkir Exhibition Company, held five interactive presentations on the congress and business potential of the region, as well as master classes that reveal the national and cultural characteristics of the republic.
Participants of the Bashkortostan delegation held more than 50 meetings with representatives of leading MICE-agencies, corporate customers of Russia, CIS countries, Europe, Asia and America. Cooperation agreements with Vienna, Zurich, Barcelona congress-bureaus have been reached.
On the final day of IBTM World a cooperation agreement between the Bashkortostan Convention Bureau and the R&C Exhibition and Research Center was signed. It is the only organization in Russia that carries out a full range of market research in the event industry. The portfolio of the research center includes projects on regional marketing, organization and holding of events for the hosting industry, government agencies, congress bureaus and industry associations.
Under the terms of the agreement, Bashkortostan represented by the Congress Bureau becomes the official region-partner of R&C. A new status gives an opportunity to make wider use of the entire R&C toolkit in the area of promotion of the territories for the popularization of Bashkortostan, the joint development of significant projects for the congress industry development in the Russian Federation, and the creation of the KPI system in the event industry.