01 december 2017

Bashkortostan will present the congress potential at the international exhibition of business tourism in Spain

From 28 to 30 November the largest international forum and exhibition for the congress events organization IBTM World will take place in the Fira Exhibition Centre, Barcelona. The main subject of the forum is the organization of business events, conferences, seminars, corporate tourism and business meetings. Annually IBTM participants are the leaders of the meetings industry, national touristic organizations from different countries of the world.

This year the stand of the Russian Federation with the concept “RUSSIA OPEN TO THE WORLD” will be presented for the first time at the exhibition. The leading regions of the Russian event industry Moscow, St. Petersburg, Bashkortostan Republic, Tatarstan Republic, Sverdlovsk, Tula and Kaliningrad regions will participate in the forum.

Bashkortostan Republic acts as a co-exhibitor of the Russian exposition for the first time. As the head of the delegation, the minister of Bashkortostan Republic of Ruslan Mirsayapov noted, the participation of our region in such a significant international event is a certain sign of the quality and an indicator of Bashkortostan achievements over the past few years in the congress activity.

Participation of Bashkortostan Republic in IBTM World joint stand of Russia, along with the Russian leading regions in the meetings industry is a confirmation of the fact, that Bashkortostan has become one of the top ten destinations of Russia in the field of business tourism.

The concept of the republic's presentation was developed by the Bashkortostan Convention Bureau. It is based on the idea of revealing Bashkortostan not only through the classic presentation about the competitive advantages, but also through the human feelings: an information array about the republic is divided into several interactive blocks «what can you see, hear and feel only in Bashkortostan”. One of the main principles of Bashkortostan Convention Bureau work is a creative approach in promoting the republic as an original congress destination of Russia.